The meatless ‘Impossible’burger will be offered at Burger Kings nationwide.
Has a green revolution finally come for junk food?
Today, Burger King, the second largest burger chain in the United States, announced it will offer an Impossible Whopper — a vegetarian version of these flagship sandwich at outlets nationwide by the conclusion of the year.
The newest veg-friendly option runs on the patty from Impossible Foods, a California-based startup that develops plant-based alternatives for meat. Inspite of the switcheroo and new green paper wrapper, BK wants consumers to understand that the sandwich is still 100% Whopper, despite the lack of beef.
Burger King isn’t the first fast-food chain to roll out new vegetarian options centered on innovative developments on earth of plant-based alternatives to meats — but it’s definitely the greatest to date.
Carl’s Jr. began offering a Beyond Famous Star in January of this year — a vegetarian version of these famous sandwich that runs on the plant-based patty from Beyond Meat, an Impossible Foods competitor.
White Castle also has an Impossible slider available nationally since late 2018.
Initially Burger King announced a small run of these Impossible Whopper at 59 restaurants in and round the St. Louis area.
Now, the nationwide rollout makes Burger King the first coast-to-coast fast-food chain to use the Impossible Burger, according to a Burger King press release obtained by Healthline.
Despite being a vegetarian option, the organization hasn’t been touting the food centered on its health options. Instead, their message to consumers has been that you won’t have the ability to tell the difference.
Those sentiments were echoed by Burger King’s chief marketing officer, Fernando Machado, who told The New York Times, “People on my team who know the Whopper inside and out, they check it out and they battle to differentiate what type is which.” Produced from plants, but not just a health food
Is this plant-based Whopper actually any healthier for you personally than the meat-based version? Not really.
“Health-wise I don’t think it generates much of a difference,” Sharon Zarabi RD, director of the Bariatric Program at Lenox Hill Hospital in New York City, told Healthline.