A number of clients have reached out to me about positions in Austin, TX.
If you’re involved in sales, software marketing, digital marketing, design, UI development, or community management (yes, real social media roles), I want to get on your radar.
My roles aren’t normally posted – too many resumes, so please find me on LinkedIn, Facebook, or Twitter, or send me an email if you want to talk. Here is an example of how I write certain roles. This is a live position in Austin.
The Product Marketing Manager is responsible for developing – and then telling – a story to both internal and external audiences about products that will help drive awareness and demand for them. He/She will create the marketing strategy and plan, coordinate execution and ensure the sales team has the knowledge and tools to convert leads into opportunities and closed business. The role resides within the Product Marketing Team, which is a part of the Product Organization.
The company is a SaaS model that works primarily with large brands to understand the what individual consumers are writing and sharing about products and brands. The model collects over 400 million individual pieces of content and delivers them in actionable items to large corporate entities.
This position is for a new product – a software package that works with a distributed sales channel. Restaurant franchises, insurance agencies, retail shops, and independent sales agents in aggregate create billion dollar companies, but they lack the infrastructure to identify social content like user reviews, product mentions, events, check-ins, and recommendations.
The Product Marketing Manager, which could also be titled as a Senior Manager, a Director, or VP level depending on the company, is responsible for creating the marketing plan to sell to distributors, franchises, and associations that need the information breaking news. This is a strategic role, responsible for selling the story to internal and external audiences.
The position has been open several months and has gone through several interviewees. Most have the senior marketing experience in digital, social, and SaaS. What they’ve lacked in deep experience in the Small and Mid-Size Business Market, especially in the distributor/franchise model.
As you can see, it’s not your typical job posting. On the other side, let me talk about how I function for the candidate. 1) I’ve done much of the same work you have, which means you’re talking to me without having to use small words.
2) I do an in-depth interview, and often drive to Austin both to meet you and then to prep you for the interview.
3) If you’re in my process, I’m assigning you homework. Really. Homework. My submittals are more in-depth than a resume and a salary request. We’re going to explain why you fit, what you were like during the interview, if you met your appointments, and most important, why you can do the job.
4) I prep you as much as you can take it. Our purpose is to make sure that my screening is tougher than anything you go to onsite.
5) I’m honest. If your breath smells, if you’re an asshole, if you haven’t done real work in ten years, I’ll tell you. If you’re underpaid, of if you’re a rare talent, I’ll tell you. Brutal honesty about the company and the candidate is the only way I can make a living, which is what I give and get. I mean that. I’ve asked candidates why they’re such assholes more than once. It didn’t bother me – I just wanted to know if I needed to write, candidate is experienced, but needs to be locked in a cage and thrown red meat twice a day on the submittal form.
If you’ve read this far – some advice. Please don’t call me and ask how my services work. If you have something interesting to say, I’m all ears, but I shouldn’t be the first headhunter you’ve ever spoken with. I haven’t placed someone with less than ten years experience in a very long time.