Do you price community outreach activities? Are you trying to find better methods to communicate with—and educate—your individuals, your peers, or even the press? If your aim is to provide your meaning to more individuals, more successfully, more often, then I have the clear answer you have been trying to find … and it’s strong, enjoyment and extremely simple.
Why not utilize the cutting edge engineering of podcasting to spread recognition concerning the importance of appropriate common health? Stay with me now—if you have a slight situation of technophobia, that’s okay. I’m confident that when your training has the technical know-how to make an online newsletter, then learning to integrate podcasting in to your outreach activities would have been a snap. And think me—podcasting is the most revolutionary mass-communication car to arise in years, and will considerably raise the affect and achieve of one’s message.
Let’s start with the basics. Think of a podcast as a radio program that everyone can obtain from the Internet. Set still another way, a podcast is a electronic record that can be acquired to everyone—via free subscription—on the web. Most podcasts are audio files just (like CDs), but video content may be included as well (like DVDs). The main advantage of podcasting around old-fashioned transmission is that consumers can obtain these web files for their particular computers, mp3 players, and/or CDs, and then hear in their mind at their convenience—within their car, during their morning run, or even in your reception area.
More and more, podcasts are becoming recognized as the latest strong conversation software to control the Internet’s energy to attain a large number of listeners quickly. If your podcast includes important data, your listeners will reveal it with the others, fast disseminating your meaning across the globe. Also, since podcasts use RSS (really simply syndication) engineering, new periods are delivered to your members seamlessly. Once a listener subscribes to a podcast applying iTunes or still another similar company, that company quickly packages new periods because they are launched, rendering it virtually quick and straightforward for the audience to receive your message.
Assembling a professional-sounding podcast is easier than you could think. Because important content is paramount, the first step is to organize fascinating topics for the episodes. I suggest that you commit to providing bi-monthly periods, and therefore you initially require just six topics per year. Once podcasting becomes portion of one’s schedule, boost your production to twelve topics per year. If you’re previously making a paper or on the web newsletter for the individuals, the most reasonable development should be to reformat some of this content in to podcasts. A great way to start is to spot topics that you might protect in greater detail by speaking about them in a podcast rather than currently talking about them in a newsletter.
As an example, the most up-to-date newsletter that my dentist mailed to me included articles concerning the problems of periodontal disease, including data how it may be attached to the progress of heart disease, caution signals to look out for, and suggested protective actions. This is important data that I’m interested in, and I’m thankful to be on this sending list. But that is amazing I have obtained these records in the shape of an sound podcast, personally noted by my dentist, urging me to guide an appointment for a much-needed checkup. I’m immediately spurred to activity! Talking straight to your audience—is likely to style and with your own inflection, tone and spirit—generates a much more personal connection along with your patients. That relationship-building quality is natural in sound, and it’s element of why is podcasting so powerful.
When you yourself have uncertainties concerning the common popularity of electronic audio files, look at this statistic: on April 9, 2007, Apple announced the purchase of their 100 millionth iPod and more than 2.5 thousand tunes from the iTunes Music Store. Now consider that everyone can obtain podcasts from this same music store and hear in their mind via their mp3 player or their computer, or burn up them to CD … for free! As more and more individuals (including your patients) “melody in” to audio files via the web, giving them podcasts that match and expand on the information of one’s active newsletters provides you with still another method to tell them concerning the importance of appropriate common health and the solutions you provide.
So, what gear and computer software do you need to record and produce a podcast? You can become a podcasting professional in only eight simple steps:
1. Verify your PC is working Windows 2000, XP or Vista, and has the capacity to perform sound files.
2. Choose microphone. Altec Lansing makes reasonable products and services, some that list for under $30, and are available at Future Shop. But I would recommend splurging only a little to boost your sound quality. Orange Microphones makes a great USB mic named the Snowball, which retails for $130 on the Canadian on the web Apple Store. (This mic will even assist your Windows PC.)
3. Obtain and install your documenting software. Audacity is a wonderful sound editor that can be acquired for obtain from http://audacity.sourceforge.net.And you can not beat their value level: it’s free.
4. History and change your podcast.
5. Spouse having an on the web hosting company to set up an internet site exclusively for the podcast. Liberated Syndication is extremely inexpensive and provides me every thing I need. At $5 USD monthly, I could lease 100 megabytes of space for storing monthly, which means about two hours of audio. That basic hosting bill provides me unrestricted bandwidth, and therefore even as my audience develops significantly, my monthly price never increases. LibSyn also provides me with easy-to-use themes for my podcast’s website, and quickly produces and updates my podcast’s RRS feed. Another, similar company worthwhile considering is Go Daddy.
6. Publish your podcast to your hosting company utilizing their simple submission page. Finishing the submission page is comparable to sending an email. Simply enter the title of your podcast (like an interest line), add the information of your event (like your body of your email), and contain your mp3 record (as an attachment). You may also attach a equivalent picture, if you like. Publishing your podcast stores the mp3 record on line and makes it open to your audience—they could download your podcast from your own just created podcast website.
7. Promote your podcast! This really is as easy as sending an email statement to your contact record with the URL of your podcast’s website. But to make the most of the various on line podcast sites, you will need to see their websites and publish your podcast’s RSS feed. You should never pay to be included in these sites, because the most effective ones—including iTunes, Podcast Alley, Odeo, and Podcast Pickle—are free.
For Mac people, these steps are also easier, because of Storage Group and iWeb. As a Mac user myself, I’d be very happy to pass along some tips to get you started.
As if you, I believe it’s crucial to keep associated with my client foundation, and as a lover of everything tech, I choose to use impressive approaches. I have successfully involved the power of podcasting to advertise my business in two weekly podcasts with rapidly rising success. And by subsequent these eight simple steps, you too can be a podcasting pro!
Trademark 2007 – Blue Melnick. All Rights Reserved Worldwide. Reprint Rights: You may reprint this short article so long as you leave most of the hyperlinks active, don’t edit this article by any means, and contain these by-line:
Blue Melnick is just a professional podcast producer, and the co-host of two weekly podcasts: Biz Link Radio and The Tech Advisors. Contact Blue through www.bizlinkradio.com [http://www.bizlinkradio.com/], through www.thetechadvisors.ca [http://www.thetechadvisors.ca], or by telephone at 416-462-3323. To be controlled by podcasting for dental practitioners in action, download the April 30, 2007 episode of Biz Link Radio, featuring Toronto dental physician Dr. Lancelot A. Brown!